High quality "Voice of the Customer" (VOC) input is the key step in new product development and market sensing. It addresses what the customer thinks, wants and needs from a product or service, not what we think the customers want.

VOC analysis involves soliciting, understanding and quantifying customer requirements to aid new product development from the conceptual design through to manufacturing. VOC is the most critical input to the Quality Functional Deployment (QFD) process and is a necessary prerequisite for six-sigma implementation.

In response to our customer's needs, Evolution has constructed a unique VOC process. The process is currently being used by Johnson and Johnson and other industry leading companies to maximise customer centric product design. Other important uses of our VOC methodology include market positioning, concept testing, product adoption and any other function where the customer's view is critical to an organisation's success.